I'm an editorial director, brand innovator and content creator / strategist with over fifteen years of experience in fashion and lifestyle publishing and e-commerce. (In short: Over fifteen glorious years of doing what I absolutely love, from crafting a unique brand experience and editorial vision to incorporating such across multiple platforms to scaling audience growth accordingly. And, of course, writing: I am, first and foremost and at my core, a writer.) I fine-tuned these skills at Condé Nast, Time Inc. and Amazon (among other wonderful places) before launching BOUCHER Creative, a boutique agency that specializes in brand, editorial and social strategy for fashion and lifestyle businesses.

I very much enjoy lending a fresh editorial eye to publications and brands - honing in on the right story to tell, finding the right POV from which to tell it, landing on an impactful strategy that brings it all together - so please reach out if you are looking for just that (or if you think you are looking for something along those lines, but don't know what, exactly).

I love to tell a story. I may love to travel even more, but the jury is out on that one. I do both from my beloved city of New York, where I live with my husband Brian, daughter Bailey and son Levi.

More detail here, if you are interested.

skills / expertise

Editorial Content & Strategy. Brand Positioning. Voice Development. Influencer Marketing. Video Production. Social Media Strategy. Managing & Developing Talent. Editing. Writing.