I'm an editorial director, brand innovator and content creator / strategist with over fifteen years of experience in fashion and lifestyle publishing and e-commerce. (In short: Over fifteen glorious years of doing what I absolutely love, from crafting a unique brand experience and editorial vision to incorporating such across multiple platforms to scaling audience growth accordingly. And, of course, writing: I am, first and foremost and at my core, a writer.) I fine-tuned these skills at Condé Nast, Time Inc. and Amazon (among other wonderful places) before launching BOUCHER Creative, a boutique agency that specializes in brand, editorial and social strategy for fashion and lifestyle businesses.
I very much enjoy lending a fresh editorial eye to publications and brands - honing in on the right story to tell, finding the right POV from which to tell it, landing on an impactful strategy that brings it all together - so please reach out if you are looking for just that (or if you think you are looking for something along those lines, but don't know what, exactly).
I love to tell a story. I may love to travel even more, but the jury is out on that one. I do both from my beloved city of New York, where I live with my husband Brian, daughter Bailey and son Levi.
More detail here, if you are interested.
select experience / clients
ArtStar. The Wonder. NESTiG. Amazon Prime. époque évolution. Tishman Speyer. Backbone PLM. The Wheeler. Design Collective for CINTAS. Crew Cuts. True&Co. Good Engine Media. Trusst. Apprécier. Kale.Life. Dot Life Publishing Group. Amazon. MyHabit. Hashtag Labs. 12th And A. Fashion Rocks. Hutch Design. Glamour. StyleCaster. Time Inc. Lucky. Shop Til You Drop. Boston Magazine. TBD Productions.
skills / expertise
Editorial Content & Strategy. Brand Positioning. Voice Development. Influencer Marketing. Video Production. Social Media Strategy. Managing & Developing Talent. Editing. Writing.